Meet the team
Get to know who we are, where we come from, and why we do what we do.

Our beginnings
Switch2Zero is the brainchild of experienced fintech specialists Ian Ormerod and Tom Rochester, who met while working in banking. Over the last twelve months, our rapidly expanding team of dedicated optimists has worked towards a common goal- making it easy and affordable to offset your carbon footprint.

Our Philosophy
The time for change is now, and any action is better than none. We want to help people in every stage of their carbon offset journey- whether taking the first step to reducing their footprint or fully ready to transition to a Net-Zero lifestyle or business model- by offering the resources and opportunities to take control of their climate impact.
Meet the team

Ian Ormerod
Co-founder and CEO
Co-founder and CEO
Ian left a successful career in banking to focus on what he believes is the challenge of our lifetime - climate change. As he puts it "if we don't get this right, and quickly, our grandchildren will be living in a world that's barely habitable". Ian specialised in innovation, digital disruption and investing in new businesses on a global scale. He's taking all he's learned and combining this with a growing expertise in sustainability to build pragmatic solutions to get us to net zero. He's also a dreadful singer so a career pivot to rockstar was out!

Tom Rochester
Co-Founder and CTO
Co-Founder and CTO
Tom is a respected leader and technology expert with a BSc in Computer Science and over 20 years experience in Financial Services. He specialises in disruptive innovation and delivering global, modular, and cloud native digital platforms, and has been responsible for technical delivery and product ownership at Barclays, Citi and Standard Chartered.
Tom is passionate about open source projects and deploying technology for positive change, leading him to co-found Switch2Zero and focus on climate change with Ian.

Barnaby Collins
Technology Specialist
Technology Specialist
Barnaby recently graduated from Durham University with a Master's degree in Computer Science. He is an avid musician, DJ and sound technician, and also has strong interests in sustainability, the circular economy, right to repair and solarpunk culture. Alongside his work on S2Z's software stack, he is our resident expert in cable coiling.

Oliver Hunter
Product Lead
Product Lead
An autodidact by nature, Oliver hasn’t relied solely on his Biomedical Science degree to shape his future but instead has continuously taught himself new skills and used them to make a living throughout his life. He now brings his experience and skill set as a trader, entrepreneur, coder & creative to the holistic practice that is Product Management.
His move into the startup world is driven by his belief that working alongside inspiring, talented people is the best way to create a lasting impact in the world. When not working, he’s developed a slightly unhealthy obsession with chess, he can’t get enough of it!

Luc Cook
Full-stack Developer
Full-stack Developer
Luc joined the engineering team in April 2023 as a full-stack developer, his first role in the tech industry, and he's excited to bring his passion for coding and problem-solving to the company. Before joining, he earned a degree in aerospace engineering but decided to pivot his career towards software development, completing a software boot camp and quickly gaining proficiency in full-stack development. Beyond his work, Luc is an avid coffee drinker, kayaker, paddleboarder, and mountain biker. He's passionate about sustainability and is thrilled to be part of a company pushing the envelope on carbon offsets and sustainability.

Yasmin Malecki
Business Development Manager
Business Development Manager
Yasmin started her career in London in digital advertising and corporate events. She went on to make her name in the BD space - a four-time BD100 award(an initiative led by The Drum revealing the very best people in the UK Business development profession) winner.
Yasmin worked with one of the largest global agency networks TBWA/RAAD where she managed relationships with key accounts such as Microsoft, Nissan, Gold’s Gym, and Henkel Schwarzkopf, bringing extensive growth to the agency.
Yasmin is here at Switch2Zero with the mission to help businesses choose the right climate action partner.

Ardalan Al-Jaf
Full-stack Developer
Full-stack Developer
Ardalan is our resident jack-of-all-trades. Holding a BA in animation and MA in decolonial philosophy, he is interested in social entrepreneurship and has experience in an extensive range of socially-focused work. In 2021 he transitioned into software development for its potential to have a far-reaching impact on positive social change and to problem-solve to his heart's content!
When not coding, he can be found illustrating, reading, climbing, cycling or traveling.

Hilly Steele
Business Development Manager
Business Development Manager
Hilly is passionate about Business development and Sustainability Strategies, working closely with clients for long-term pure partnership solutions. Hilly has a unique and authentic approach to winning business; she has bright and fresh ideas, and her go get it & active listening wins her success in all the fields she has worked in.
Hilly " It's like being superheroes, but instead of a cape, Yasmin & I rock reusable tote bags.

Daniel N Gayflor
Marketing Specialist
Marketing Specialist
Daniel is a full-time marketer, part-time graphic designer, and photographer by the weekend. His experience in marketing spans digital marketing, marketing strategy & analytics, social media management, advertising, and communication management.
Daniel draws meaning from solving problems which is why he is here at Switch2Zero - working to solve the climate crises.
Want to join us?
We're growing! Which means we're always looking for enthusiastic talent who want to make positive change in the world.